Selfie Sausage

Seeing somebody actually take a selfie is like watching sausage get made. It leaves me feeling uneasy and gross.  Alright, for the most part, I’m just not down with selfies. I get it, sometimes they cant be avoided and there is a time and a place for selfies (no really there is...

Why Branded Hashtags Don’t Make Your Campaign Social

This article first published by Social Media Advertising Consortium here: http://www.smac.org/2013/08/30/why-branded-hashtags-dont-make-your-campaign-social/   August 2013 — Proponents point to Twitter hashtags as an organizing tool that help you quickly communicate a point and more effectively search for and find what you are looking for. Detractors now consider hashtags passé, say they have...

The New Celebrity Spokesperson Needs Social Media Smarts

This post originally appeared in Marketing Profs here.   The value of a celebrity spokesperson is now rooted in their social eminence. Brands have used the power of celebrity to promote their products with varying degrees of success over the years. Michael Jackson forPepsi, Michael Jordan for Nike, David Beckham for Burger...

Angry Birds Trebuchet

You see, it’s my birthright to completely overbuild, over-engineer, over-think, and get overly-excited about school projects. When I was in elementary school I was assigned a project to create a diorama depicting the exhilarating events of the book “Trouble River”.  Most sane families helped their sons and daughters tell the story of a boy,...

The Sound of Simple

The Sound of Simple Complexity kills. Don’t let the propensity for pontification undermine your strategy. (This article was first published in Marketing Profs HERE) We’ve all done it. We’ve made the association that bigger is better. That just saying more means you have more to say. That the more we...

Zombies, Geeks, & the Cerebral Underdog

Geeks Love Zombies: What is behind this strange phenomenon? Before you begin reading this, it’s likely a good idea to have a look at this infographic detailing the differences between Nerd vs. Geek personality types – will add some clarity to the post that follows. This week is the return...

Google+ Is a Virtual Networking event.

Google+ Is a Virtual Networking event. Without the benefit of cocktails. Note: This post first ran on Bostinno here: http://bit.ly/xGWvcM Over the last couple weeks we’ve seen an absolute frenzy of media activity around Google+ regarding implications for search, massive spikes in traffic and users late in 2011, and more. All...

Three Red P’s

Apparently having a red stylized Phillies 1970’s looking logo is what it takes to make it big these days. Pinterest, Path, and of course the Phillies all seem to have roughly the same logo no?      

Social Inertia: Why Facebook will keep “beating” Google+

Maybe Google+ is a much better solution for everybody. It’s possible Google engineers watched the trials and errors of Facebook and all its predecessor platforms and somehow picked the right formula. Perhaps they made G+ much easier to use than Facebook, easier to protect privacy, easier to communicate via other...

Songs I Liked From 2011

(NOTE: You may need to refresh this page to get the videos to actually appear) There was a lot of great music this year and thanks to my friends over at Spotify, I was able to spend even more time discovering stuff I might have sadly otherwise missed. This may read a...

Klout Pout

Waaaah, my score went down. As you may know, Klout recently changed its algorithms for ranking social media influencers—and there has been a lot of fallout. (If you don’t know about these constantly changing metrics, it’s probably time to look into Klout, if for no other reason than to determine...

Leaning IN: The days of megaphone marketing are over

Leaning IN: The days of megaphone marketing are over It worked for a long time. The yelling. The shouting. The screaming. The direct mail, so voluminous it darkened the skies on its way to your mailbox. The billboards, demanding your attention while battling the afternoon commute. The formulaic :30 TV...

Hey, what happened to that “print this” button?

Have you tried to print an online article lately? Good luck with that. Seems that most online publishers have removed the “print this” option. Ok I get it, we are  trying to be more green and all  that. But look, sometimes you just need to print stuff out. It’s just the...

Google+ and the Irrelevant March to 20 Million Users

“Google+ got to 20million users 10 times faster than Facebook did” (with the subtext of this thing is a Facebook “killer”) Next time somebody says this, say yeah and I heard Hyundai sold 2 million cars last year, you know how long it took Henry Ford to sell 2 million...